Upcoming Issue
Volume: 11, No: 03, Mar 2025 - Download/Print Content
(OPEN: Last date of Paper Submission : Mar 20, 2025, Date of Publication : Mar 30, 2025)
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The Evolution and Impact of Digital Marketing: A Comprehensive Study
Dr. G.C. Dwivedi* & Dr Anupreeta**
*Professor, Department of Commerce, Allahabad Degree College, Prayagraj
**Assistant Professor,V.V. PG College Shamli
Abstract :
Digital marketing has become a cornerstone of modern business strategies, transforming how businesses engage with consumers and how products and services are marketed globally. The rise of the internet and mobile technology has opened up new opportunities for businesses to reach their target audiences more effectively and at a lower cost compared to traditional marketing methods.
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